www.australianbusinesscourses.com
Do you want to learn more about the key area of advertising and marketing including traditional methods, new methods, research, statistics, the future and more?
Then the Certificate of Advertising & Marketing is for you.
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COURSE OVERVIEW:
The Certificate of Advertising & Marketing is an online professional development course that will introduce you to the issues involved with product placement, advertising and marketing.
This course was designed for individuals who need to increase their knowledge and skills in the area of advertising and marketing issues.
Graduates of The Certificate of Advertising & Marketing will have solid grasp of the key issues including the history of marketing, traditional methods, new methods, government regulations and marketing research.
History of marketing
Traditional marketing methods
New markeging methods
Pruduct placement
Branding
The internet
Nich marketing
Celebrity marketing
Guerilla marketing
Infomercials
Sponsorship
TV and radio
Print & magazine
Regulations & marketing
The 6 consumer steps
Customer orientation
Firm orientation
Herd behaviour
Screening process
Assessment
Assignment-based
Course Duration
Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study.
Elearning access: 12 months' eLearning access, with extensions available
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